Don’t be Unlucky in Marketing! Event feeback

‘Don’t be Unlucky in Marketing’ took place on Friday 13th  February.  The day was delivered on behalf of Liverpool City Council’s iNnovation Network, as a way to help Social Care providers better understand why the ability to market their services to individuals.  This is increasingly important in the context of personal budgets, and a rise in people self-financing aspects of their care package.   See the video above for a great overview of the day.

The response from participants was fantastic – At the start of the day (and again at the end) we asked everybody in the room to say one word about how you’re feeling or what you’re thinking – it’s a good quick way to get to know the people in the room, you can see everyone’s words here: morning and afternoon.


The format for the day was a mix of short lightening talks, combined with the opportunity for attendees to create the shape agenda for the day using unconference principles.


You can see what all of our speakers had to say on the day here.


Or if you prefer you can download the slideshows:


After our introductory presentations we asked some of the cities leading Marketing and Communications experts to pitch their ideas for sessions.

  • Helen Reynolds from Social for the People: ‘how to use Social Media to engage your audience’
  • Steve Groves from USP creative: ‘finding your why’ and looking at how other big name brands such as Apple or Pedigree might behave in the third sector.
  • Sue Ollerhead from Heads up Marketing: ‘5 smart digital tactics you can implement today to improve your marketing’
  • Davide De Maestri from Kenyon Fraser: ‘the importance of a strategic approach for a successful transition’
  • Gary Wootten from Hitch Marketing: ‘accomplish behaviour change using social marketing tactics’.

These sessions were all repeated so that our attendees had an opportunity to take part in at least two sessions, but  we also encouraged people to use their two feet and move between sessions !

After lunch, we asked the third sector organisations to pitch their ideas for sessions which they would like to run.  The sessions pitched were:

  • Internal Comms, making sure staff and collaborators are on message
  • How to market your organisations to corporates for CSR
  • Shaping the Future, is this event enough? What next?
  • Cracking the Uncrackable – marketing difficult campaigns
  • Non-Digital Marketing on a Shoestring budget


We also had the fantastic ‘More than Minutes’ team with us on the day to record the conversations and ideas that came out on the day, you can see the minutes below:




Beth Townsend at the Write Sprite wrote a great blog post about the event, which you can read here.

Finally, there was a lot of twitter activity on the day, you can read the storify summary  here.

LCVS are running a collaboration event coming up on the 11th March at The Women’s Organisation, So-Mo will be helping to facilitate the day so you know it’s going to be another brilliant event! You can find out more about the power of collaboration by booking your ticket here.

Thanks everyone who came for making the day a great success!

John Callaghan
Project Assistant, So-Mo

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