We are a small team with a social conscience.  Every one of us is driven to continuously deliver outstanding work that inspires and ultimately exceeds expectation. Our process is agile and user-centred all of which ensures your time and money isn’t wasted.

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Nicola Wass – CEO

Nicola is the CEO and founder of So-mo and has been steering the ship since we founded in 2012. Constantly curious Nicola is always looking to bring new thinking and ways of working into So-mo’s approach. She is part of a national network of individuals who are involved in creating a fundamental shift in the way we work and organise in the 21st century through Responsive Org. Nicola is also a trustee of Awesome Liverpool and lover of fabulous hats!

Hebe Goddard – Project Officer

As our Project Officer and assistant to Nicola, Hebe takes care of the smooth running of the office and all systems. As well as this, she works on projects providing support to Nicola and the rest of the team. Hebe comes to us from Australia and brings with her a background in travel coordination and hospitality management, meaning she is incredibly well organised and a stickler for details. Always excited for new opportunities to learn, she is always thinking about moving forward and bettering herself.


Graeme Lamb – Finance & Account Manager

Graeme comes from a background in teaching and accounting, having just completed an MEd in Professional Practice in Education. As well as being interested in taking photographs and writing music, Graeme has ghostwritten three books in his previous experience as a copywriter.


Rachael Khan-Hill – Marketing Communications Lead

Rachael came to us fresh with an MSc (distinction) in Consumer Marketing and now advises on strategic marketing communications and social media campaigning for a range of government and public sector clients. Having formerly worked as a parliamentary researcher, she brings a wealth of experience in policy and communications along with a serious and thoughtful approach to our work at So-Mo.


Joseph Bramall – Associate

As an experience designer, Joe broadly covers user research, workshop facilitation, ideation, information architecture, customer journey mapping, prototyping and testing with a specialism in visual design. Joe is great at stepping back and seeing the bigger picture.


Yvonne Ritson – Associate

Yvonne is a psychology graduate well versed in the physcology and behavioural development of children. An expert in engagement and facilitation with pre-school children. Yvonne probably has the best collection of Lego out of the whole team.


Bob Wass – Associate

Bob makes films and loves telling stories. He is constantly pushing himself to be at the cutting edge of technology and approach, miraculously morphing between the role of editor, shooter and sound guy. As well as his work for So-mo he has produced theatrical trailers, music videos and had his work shown on TV. Most important of all his films are never ever boring! Oh yes and he also has the joy of being married to our CEO Nicola!


Samantha Robinson – Social Media Lead

Freelancer Samantha joins us with an MSc in International Marketing. Fresh from working in London and working within the field of social media and copywriting for several years, she brings to us her varied background spanning both fashion, lifestyle, and community teaching.

  • 7th Feb, 2014