We are a small team with a social conscience.  Every one of us is driven to continuously deliver outstanding work that inspires and ultimately exceeds expectation. Our process is agile and user-centred all of which ensures your time and money isn’t wasted.

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Nicola Wass – CEO

Nicola is the CEO and founder of So-mo and has been steering the ship since we founded in 2012. Constantly curious Nicola is always looking to bring new thinking and ways of working into So-mo’s approach. She is part of a national network of individuals who are involved in creating a fundamental shift in the way we work and organise in the 21st century through Responsive Org. Nicola is also a trustee of Awesome Liverpool and lover of fabulous hats!

Hebe Goddard – Project Officer

As our Project Officer and assistant to Nicola, Hebe takes care of the smooth running of the office and all systems. As well as this, she works on projects providing support to Nicola and Laura. Hebe comes to us from Australia and brings with her a background in travel coordination and hospitality management, meaning she is incredibly well organised and a stickler for details. Always excited for new opportunities to learn, she is always thinking about moving forward and bettering herself.


Matthew – Finance Manager

Matthew initially came to So-mo to shadow the book-keeper, but he impressed us so much he became our Finance Manager. He is responsible for the day to day finances, advises us on cashflows, the best way to save money and keeping efficient supply streams. He is a tech-whizz as well and our go-to I.T guy whenever we need help round the office.


Rachael Khan-Hill – Marketing Communications Lead

Rachael came to us fresh with an MSc (distinction) in Consumer Marketing and now advises on strategic marketing communications and social media campaigning for a range of government and public sector clients. Having formerly worked as a parliamentary researcher, she brings a wealth of experience in policy and communications along with a serious and thoughtful approach to our work at So-Mo.


Laura Evans – Digital Marketing Manager

An experienced digital marketer, Laura uses her extensive experience in digital marketing to consult local government on current and emerging strategies for engaging online communities. Her ambition now is to co-produce and deliver campaigns that make a real impact in shifting public mindsets. She has travelled far and wide and brings with her a degree in Creative Writing from Liverpool John Moores University, a flair for story telling and, having worked with several major UK brands, an effortless understanding of how to engage vastly diverse audiences and communities. Oh, and she is known to have quite an extensive bag collection!


Joseph Bramall – Associate

As an experience designer, Joe broadly covers user research, workshop facilitation, ideation, information architecture, customer journey mapping, prototyping and testing with a specialism in visual design. Joe is great at stepping back and seeing the bigger picture.


Yvonne Ritson – Associate

Yvonne is a psychology graduate well versed in the physcology and behavioural development of children. An expert in engagement and facilitation with pre-school children. Yvonne probably has the best collection of Lego out of the whole team.


Bob Wass – Associate

Bob makes films and loves telling stories. He is constantly pushing himself to be at the cutting edge of technology and approach, miraculously morphing between the role of editor, shooter and sound guy. As well as his work for So-mo he has produced theatrical trailers, music videos and had his work shown on TV. Most important of all his films are never ever boring! Oh yes and he also has the joy of being married to our CEO Nicola!

  • 7th Feb, 2014